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There are numerous approaches when it comes to shop interior design, also, there are certain designing strategies that all retailers tend to imply increased sales. Retail shop interior design is something that has been gaining growing importance for better and successful marketing. Right from disclosing your brand’s story to create great shopping experience, the basics of shop interior design is in the details.
While designing a shop, keep a very vital fact in mind, which is the moment your customer steps into your store, they will be minutely observing your shop or might also leave your store without making a purchase. Smart decisions can affect significant decisions of your shoppers.
The Threshold Area
The threshold area for a shop interior design is also known as the “decompression zone”, this is the first place where your shoppers step into in your entire shop. Usually, it is the first five to fifteen feet of space, out of your entire shop area. This is also space where your shoppers would get detached from the world and look into what you have to offer them.
This is a very crucial place as here, your shoppers will begin judging your shop’s interior, is in a transitional phase, it is likely, they would not miss any product, or cart you place there.
Turn to the Right
It is a well-known fact that shoppers tend to turn right unconsciously upon entering a showroom. The first wall that comes to their vision is regarded as a “power wall”, this impacts the first impression for your merchandise. You need to pay extra care to how you want to design this wall and how you want to display it.
Make sure to grab your shoppers’ attention by the products you choose to display on this wall. Be it your seasonal items or high-demand products, designing your power-wall correctly is of great importance.
Have a path to walk for shoppers
How much space you provide for your shoppers to walk through, depends upon your entire showroom interior design. As it is, shoppers tend to walk toward their right- so you need to make sure that they continue to walk through your store to gain the maximum exposure to your products. This will merely increase the chances of getting a purchase done, but a well-designed plan can carefully control the flow of foot traffic in your shop.
Most of the shop design a circular path to their right, so that shoppers can take a complete walk through the entire store. Another tactic that you can apply is, placing your eye-catching articles at the end of your aisles. This would urge your shoppers to reach for them as soon as possible.
Hold your shoppers back
You have invested a lot of time and effort into carefully displaying your products, you would definitely not want them to walk past them in a hurry, do you? What you can do is, you can create breaks which would force them to pause. These are referred to as, “speed bumps” and they can be anything that gives the customer a visual break from seasonal displays.
You also need to group your products from a shoppers’ point of view. Keep high-demanding products at eye-level while, on the other hand, place less eye-catching products at the bottom or below eye level. Also, you need to change your speed bumps, on a weekly or a regular basis to avoid the monotony of your setting.
Make your shoppers comfortable
Studies have proved that a typical customer would invest time in a particular item only if they are allowed enough personal space while checking out your products. You can also make your store comfortable by including a waiting space with comfortable seats and benches to ensure your shoppers spend more time in your shop.
Keep them on check
Your checkout counter is a vital part of your physical retail store. You need to place the checkout counter at a naturally designed stopping point in the shop. Some tips that you need to keep in mind while designing your checkout counter are:
Have a counter which is big enough for shoppers to place their personal belongings.
Make complete use of the wall behind the counter for interesting displays.
You can increase impulse purchase by storing commodities that customers crave nearby.
These were some of the tips and points that you can keep in mind while designing a shop interior.